The characteristic of small terminals is that they are small in scale but scattered, making them very suitable for channel construction for small and medium-sized enterprises and start-up enterprises. They can avoid the concentration points of market competition and achieve rural encirclement of cities. For a certain heating table brand, over 60% of sales in a certain regional market come from small terminals, while the sum of sales in large terminals such as electrical stores, lifestyle stores, and home stores is less than 40%, indicating the importance of small terminals.